transformation
partner
GREGOR JASCH
As a story- & business entrepreneur and creative and strategic partner, Gregor Jasch shares his expertise in open in-house workshops as well as in individual consulting mandates on the following topics:
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(New) Business Development
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Positioning, Staging & Transformation
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Development of WHY-HOW-WHAT, vision and mission
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Strategic Marketing
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Brand Development & Brand Management
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Idea Development & Idea Management in Creative Processes
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Story Development
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Development of value concepts and corporate mission statements
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Experience design development and experience design staging to experience brands and values with all your senses
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Corporate Film Production
POSITIONING & DIFFERENTIATION
CLARITY AND VISIBILITY DECIDE ON SUCCESS
Clarity and visibility in the business create the conditions for perfect positioning and differentiation from the competition. The challenge here: How do you put your unique promise of service to the point that your message arrives immediately and can also easily be passed on?
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How to sort and weight your messages
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How to put a central message in the pole position of your positioning
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How your values determine the tonality of your communication
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How to develop and align your slogan, elevator pitch, vision and mission
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How to increase the motivation of your employees through a clear positioning
Target group: Entrepreneurs, the self-employed and executives, who strive for a standard-breaking positioning towards the competition.
The content developed serves as a springboard in the idea management process and in storytelling for further communication.
The required number of workshop days depends on the complexity of the topic and the number of participants.
We are happy to clarify with you the task, objectives and expectations in a free, non-binding video call of about 20 minutes.
the creative effectiveness
method
METHODIC IDEAS DEVELOPMENT FOR YOUR NEXT
MARKETING OR COMMUNICATION CAMPAIGN
Creativity is becoming more and more important in day-to-day business, marketing or communications - anyone can be a top creative if they have the right method. With the Creative Effectiveness method you systematically develop outstanding ideas for marketing and communication that are strategy-oriented and, at the same time, also very effective.
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How to methodically unfold your full creativity potential
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How to system the idea of chance
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How an idea becomes a message that triggers a desired action
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How to develop great communication ideas in-house and work better with external agencies
Target group: anyone who is in daily business looking for fresh ideas for marketing and communication such as entrepreneurs (inside), employees (internal) from marketing and communication, conceptualists (interior), copywriter , graphic designer or multimedia producer.
The required number of workshop days depends on the complexity of the topic and the number of participants.
We are happy to clarify with you the task, objectives and expectations in a free, non-binding video call of about 20 minutes.
storybranding & EXPERIENCE DESIGN
STAGED BRAND STORIES FOR HOTELS, TOURISM, EVENT & DESTINATION MANAGEMENT
Guests are increasingly looking for unique productions at the meeting place. The strongest staging - combined with a unique, authentic story - will be remembered the longest and shared with friends through social media. We develop, tell and stage together a true story, which, from an unusual and surprising perspective, thus becomes a brand story, that is story branding.
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How to use an authentic story to sharpen your positioning and create distinctive brand experiences
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How to find your rough diamonds and develop an individual brand story concept
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How to turn your customers into enthusiastic brand ambassadors with emotional guest experiences
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How to use Experience Design to increase your referral rate
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How to use storybranding and the appropriate staging to revive and inspire your story every day
Target group: decision-makers, owners, entrepreneurs. Operator of tourist hotspots such as hotels, restaurants, event and destination management as well as tourism associations and marketing organizations
The required number of workshop days depends on the complexity of the topic and the number of participants.
We are happy to clarify with you the task, objectives and expectations in a free, non-binding video call of about 20 minutes.
Storyselling in the B2B business
SELLING BY STORYTELLING WITHIN LESS MINUTES
Gregor Jasch discovers, develops and stages storyselling together with hidden champions and B2B industry leaders - short, highly emotional corporate films - as "icebreakers". This combination of information and emotions is stored in the long-term memory and quickly builds confidence and distinctiveness. His productions have won numerous international awards, lower distribution costs and remain an impressive reminder!
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How to break the "ice" in a personal B2B conversation
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How to create confidence and distinctiveness in three minutes with the use of story-telling videos
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How to get everyone on board and define your core message together
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How to use an authentic story to sharpen your positioning and create unique brand experiences
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How to optimize and emotionalize your sales with storytelling
Target group: B2B industry leaders and hidden champions with a high export quota who want to communicate identical brand messages on all continents
The required number of workshop days depends on the complexity of the topic and the number of participants.
We are happy to clarify with you the task, objectives and expectations in a free, non-binding video call of about 20 minutes.
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We inform you about workshops, dates and exciting news!
As a thank you, we will send you a PDF sample of the Amazon Bestseller "The Creative Effectiveness Cookbook: How to methodically develop fresh ideas for marketing and communication campaigns and serve them fresh."
